WAYOUT FUTURE - Visual ID & Website

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Project: Visual Identity & Web Design

Client: Wayout Future

Location: New York City, USA

Strategy, Art Direction, Graphic Design, Motion & Product Photography: Saul Osuna

2nd Camera: Nicole Cuéllar

3D Rendering & Modeling: René Mariaca

Love & Support: Laura & Iván

Font In Use: ITC Avant Garde Gothic

The Identity

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I've seen the future,

and it's red.

Challenge

Wayout Future was created in 2020 as an opportunity for new investors to create change. While our society struggles with inequality, environmental degradation, and stagnation, the Fund invests in companies that are expanding opportunity, advancing renewable energy, building smart machines, and exploring space.

The Fund is an actively managed fund. It is primarily made up of equity investments in fewer than a dozen public companies (>80% of the Fund) with minor positions in emerging companies and asset classes such as decentralized software (cryptocurrencies). This concentration gives members a chance to outperform the market average and have a larger voice in company governance—while still gaining exposure to fast growing assets.

Our friends at Wayout Future turned to us to find the voice and language that aligned the best with their brand vision.

Solution

We created a minimalistic visual identity with a strong communication system relying on a futuristic look and feel, and embracing the concepts of positivity, growth, and transparency.

To develop the visual language of the brand we created a fluent system using typographic structures, motion, 3D renders, digital, and 35 mm film photography.

We believe that a brand can perform as a cultural and artistic ambassador, that’s why we played and explored the geometrical behavior of the logotype and typography using color, transparencies, light refractions, textures, photographs, and even emojis.